Beginner’s Guide to Retargeting Businesses spend a great amount of time and resources attracting people to their website. But, just 2% of first time visitors to an online store convert. But wouldn’t you just love to push people back to your website in the hope they’ll convert the second time round? Instead of starting right at the very beginning with the next new visitor to your website, retargeting can be a way to re-engage previous
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GIFs in DMs? Watch out for GIFs sliding into your DMs … Instagram recently announced that users can now send GIFs in DMs (direct messages)! After launching Gifs in Instagram Stories earlier this year, the Facebook-owned platform is now letting users access GIFs within DMs. Go into your DMs and you’ll find a new button in the compose bar labelled, “GIF”. Users can search trending GIFs, use a keyword for a certain GIF or use
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Beginner’s Guide to Plan a PPC Campaign In today’s article, we will be guiding you through how to plan a PPC campaign. Take a look at our simple step-by-step guide to help you achieve your business objectives. PPC campaigns give immediate exposure to businesses who use it strategically. Whether you’re using search engines, social media or display advertising, a PPC campaign can deliver significant increases in ROI, website traffic, leads and sales. 1. Identifying Your
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