Step-by-step Guide to Your Own Social Media Experiments Social media promotes innovation and creativity. Experiments have been around for some time - because they help businesses improve their strategy, sales and success. Technology has truly allowed marketers to experiment with their practises and discover what’s working best. One popular form of testing is social media experiments. Social media is constantly changing - trends come and go, popular strategies vary, and marketing methods transform. Think of

The Benefits of Social Media for Small Businesses In this article, we'll be looking at the value of social media for small businesses. Small businesses can have a lot on their plate. Often, it’s their social media marketing that falls of the to-do list when they’re short on resources or time. Whilst social media marketing is time consuming … small businesses cannot afford to miss opportunities to reach and engage their target market. Not only