Beginner’s Guide to Finding Your Audience on Social Media For a business to make the most out of their social media marketing, they need to make sure they’re reaching the right audience and that they’re efforts are not going to waste. But what social network is best for you? With so many to choose from, it is understandable why businesses are unsure how to reach their target audience on social media. Who’s Your Audience? One

The Rising Trend of Using Twitter for Customer Service It’s a common practise for consumers to turn to social media channels like Facebook, Twitter and Instagram for customer support. Many businesses have recognised the benefits of responding to customer reviews, queries and commons on social media. You might have noticed the rise of customers taking to Twitter to share their experiences, both good and bad. But why is Twitter the best customer service channel? It’s