In this article, we will be offering our best advice and top tips for social listening, so you can get the most out of your efforts.
Social media has become a crucial asset for businesses to keep tabs of their online reputation and a useful source for brands to develop their marketing strategies. More now than ever, utilising the power of social media is a must for businesses all shapes and sizes.
Social listening is just one of the marketing strategies businesses should be implementing to better their brand. To learn the basics of social listening, check out our previous blog post:
Our Best 4 Tips for Social Listening
1. Gather Content Inspiration
If you run a blog that publishes new posts regularly, you’ll know that coming up with new content can be challenging. Social listening can help, take inspiration from other blogs, look at what’s trending and see what topics your audience are currently interested in.
Furthermore, look at what your audience are talking about, so you can produce content that will enable you to jump into the conversation.
2. Find Where People are Talking About You
It’s not all about what they’re saying, but where they’re saying it.
For example, if Twitter is the social platform where you find the most mentions, then dedicate more of your social media marketing time and budget to Twitter. It’ll help you build a relevant strategy for you to reach your target market through both organic posting and paid advertising.
While you don’t want to be a copy cat – there’s nothing wrong with using social listening to pinch an idea or two from your competitors. Look at the content they’re distributing, what your audience think of them and what they’re generally up to.
Learn from their mistakes or take on board how a campaign they run was successful and use the information to better your own future campaigns.
4. Take on Board Opinions
There could be a product fault you don’t know about, for example, that needs to be immediately addressed. Use all the information you gather to gain real insights into what your target audience think, what they like and what gets them talking.
- – Keep an eye on trending topics
- – Look at what content is capturing your audience’s attention
- – Be on constant look out for new keywords and phrases to listen to
- – Keep listening, even if you think you have enough to go on
- – Learn from your mistakes and modify your current and future strategies
Most important, understand the WHY behind the comment. It’s how you use the information that’s crucial.
With the help of our tips for social listening, you can create exciting marketing materials based on your customer’s thoughts and opinions.
Why not check out our Digital Marketing Terms Glossary?
About the author:
Marie Harwood is a Digital Marketing Assistant at Different Gravy Digital, Hale, Cheshire.
Different Gravy Digital are a full service Digital Marketing Agency operating in the Hospitality & Leisure, Financial Services, Legal & Property sectors. Products and services range from; 3D & 360° Tours, Website Design & Build, Social Media, Video Production, Search Engine Optimisation (SEO), Content Creation, Email Marketing, Online Feedback / Review Systems and Paid Advertising (Google, Bing and Social Media).
0161 706 000
120a Ashley Road, Hale, Altrincham, Cheshire, WA14 2UN