Popular Spam Trigger Words to Help Your Email Campaigns Why are your campaigns getting tied up in spam filters? It could be because the words you are using in the subject line are spam trigger words. Your subject line can often make or break your campaign? Is it too pushy? Is it too vague? Too short? Too long? Is it engaging? Once you’ve decided on a compelling subject line, the worrying doesn’t stop there. Will it
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Facebook Has Introduced a Brand Safety Certification for Facebook Marketing Partners Facebook announced they have launched a brand safety certification program for Facebook Marketing Partners. Double Verify, an ad measurement platform, and OpenSlate, a video content rating platform for marketers, are the first two companies to be certified by their new Brand Safety capability of the Facebook Marketing Partners (FMP) program. The new capability will see advertisers review content options and have greater control of
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Your Guide to Shareable Content What makes content shareable? Why do some of your Twitter posts get a few retweets, and some get no engagement at all? Creating shareable content is tricky – because sometimes you think a piece of content will be a huge success and it barely gets noticed. While shareable content is a challenge – the struggle is completely worth it. Creating shareable content can make or break your content marketing strategy.
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