What makes content shareable? Why do some of your Twitter posts get a few retweets, and some get no engagement at all? Creating shareable content is tricky – because sometimes you think a piece of content will be a huge success and it barely gets noticed.
While shareable content is a challenge – the struggle is completely worth it. Creating shareable content can make or break your content marketing strategy. The more shareable it is, the more people see it and the greater brand awareness you achieve.
In this article, we will be sharing the typical characteristics of shareable content.
1. It’s Visually Appealing
Content has to look attractive for consumers to read and share it. Your content shouldn’t be too busy or overwhelming. Here’s what we suggest:
- – Break up thick paragraphs
- – Use eye catching images
- – Use a range of style headings
- – Use bullet points or numbered lists
- – Select a font that’s easy on the eye
2. Speaks to Your Target Audience
Shareable content should speak to your target audience’s interests.
One of the biggest reasons people use social media is to connect with users who share their interests. Content is a tool for businesses to make connections with a wider audience – relate your content to the interests of your target audience to inspire shares and discussions among your followers and their connections.
3. Serves a Purpose
Just think of the articles that you see trending on social media. While they can all cover different topics, they share one thing in common. They’re informative.
People share content that they think is valuable and what they think others will want to see.
How-to and step-by-step guides are good examples of practical content. Your guide answers a popular question, for example, then your readers will be more likely to hit ‘share’.
What makes content go viral? According to a study, which examined 100 million articles, content is gets more shares when it’s long. They found posts in the 3,000 to 10,000-word area performed exceptionally well.
This doesn’t mean to say that easy to digest and to the point content isn’t shareworthy – because it certainly is – but lengthier posts tend to go a long way too.
It’s Down to You
There’s no perfect formula to create shareable content – but our 4 suggestions will steer you in the right direction.
Your job is to make your content as informative, useful and valuable as possible to your target audience. It’s your audience’s job to share it.