Different Gravy Digital Won the Best Digital Agency at The Talk of Manchester

Privacy Focused
8 Mar 2019

Facebook Is Shifting to Being a Privacy Focused Platform

By Michael Goldman

Zuckerberg Announces Plans for Privacy Focused Facebook After a year of turmoil, Mark Zuckerberg details plans for a ‘privacy-focused’ Facebook. In Zuckerberg’s Facebook blog, he detailed his idea to transform the social network into a “privacy-focused messaging and social networking platform”. Zuckerberg explains how communication platforms that protect privacy will “become even more important than today’s open platforms”. “Facebook and Instagram have helped people connect with friends, communities and interests in the digital equivalent of

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Negative Keywords
7 Mar 2019

Why Are Negative Keywords Crucial in Google Ads?

By Michael Goldman

The Importance of Negative Keywords in Google Ads Google Ads can often be a complicated process which involves continuous monitoring of every keyword you’re using to make sure you’re achieving the best ROI. There are countless ways you can optimise your PPC campaigns, one of which many businesses forget to utilise. One of the biggest issue’s businesses find with PPC advertising is wasting their money on irrelevant traffic. Using negative keywords in Google Ads can

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Pause Your PPC Campaigns
6 Mar 2019

When You Should Pause Your PPC Campaigns

By Michael Goldman

When You Should Pause Your PPC Campaigns Whether is due to holidays, time constraints or simply not being able to cope with consumer demand, there are numerous reasons why businesses decide to temporarily pause your PPC campaigns. Perhaps there are issues with the campaign itself – like the landing page isn’t converting or your targeted keywords are not performing. With PPC advertising, it’s important you know when exactly to hit pause on your PPC campaigns

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