Instagram Business Accounts; Look at the Master’s at Work A picture can be worth a thousand words, or in Instagram’s case; a thousand likes. Visual content can be key to engaging your target market. Especially since 80% of people remember what they see, compared to 20% remembering what they read and 10% what they hear. Carrying on from my previous blog post, “Making the Most of Instagram for Business”, here’s a look at how brands

What Message Are You Looking to Get Across Through Instagram? Instagram centres on visual content. Unlike platforms like Twitter and Facebook, imagery isn’t optional, it’s compulsory. As a result, images and videos posted to Instagram need to be powerful, insightful and creative. Your Instagram page needs to reflect your brand, style it however you see most appropriate as it will impact how consumers view your account. Knowing how to style your account and what content