What does a Social Media Influencer do? You’re more likely to visit a restaurant if a friend recommends it. That’s what a Social Media Influencer does, they act like a friend to the public giving their recommendations of what to do, what to buy and places to go. An Influencer will have a huge social media following, ranging from thousands to millions of followers, and a reputation to persuade their audience to do and buy
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What is Snapchat? Before we discuss using Snapchat for business, we need to understand what it is! Snapchat is a mobile app used for social networking and messaging. Users can chat with their friends, send photos and short videos. Users can share snaps with selected friends through private conversations or share them to the world via Snapchat Stories, a feed of images / videos where anyone who follows the user can view them. One of
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With the decline of reaching your target audience organically on Facebook and the introduction of algorithms on Facebook and Instagram, paying for social media advertising is becoming one of the most effective ways for a business to ensure their messages are reaching their targeted audiences with the right message. “Over the past two years, we’ve really seen a shift on social, especially on Facebook, to a pay to play environment. Facebook’s algorithm puts business pages
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