Top Tips to Optimise Your LinkedIn Company Page Do you have a LinkedIn Company Page? Is your page attracting the right audience? Do you know how to optimise your LinkedIn Company Page? As we mentioned in our previous blog post, “How to Set Up Your LinkedIn Company Page” your Page is your online business card. It lets you prove yourselves as valuable to your audience whilst giving them the opportunity to learn more about your
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Getting Started with Google Knowledge Panel When people search for a business on Google, a box to the right may appear on their search results. It’s called a Google Knowledge Panel (some call it a Google Knowledge Card) and holds information about a company to help potential customers learn more about a business. They’re powered by Google’s Knowledge Graph, which you can learn all about here. They’re a feature of Google’s SERP and displays key information. Panels
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Getting Started with Content Marketing It doesn’t matter who you’re marketing to, whether it be to consumers, B2C, or businesses, B2B, an effective way to boost your traffic, leads and conversions is through content marketing. What is Content Marketing? It’s the creation and sharing of online material; that doesn’t directly promote a brand but is shared to push interest in a business’ products and services. The below generally falls under content marketing; - Blog posts
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