Your Guide to Duplicate Content Time and time again we hear that websites shouldn’t have duplicate content. While many businesses know that their website shouldn’t have duplicate content, it’s often the case they don’t know what it is or how it implicates their website. Keep reading to find out exactly what duplicate content is, how it may affect your SEO and how you can fix the issue. What is Duplicate Content? Google Support offers a
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How to Select the Right Keywords Choosing the right keywords is one of the most crucial steps in SEO. Choosing the right keywords has been a necessary step of both search engine optimisation (SEO) and paid adverting (PPC). Keywords are what consumers enter into search engines to find your products, services and answers to questions. But choosing the right keywords is not a simple task, search behaviour is always evolving, and it can be a
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Beginner’s Guide to Meta Descriptions Optimised meta descriptions have a crucial role in getting search engine visitors to click on your links. Think of them as mini-ads, the better optimised they are the more you can influence consumer behaviour and raise your CTR. In this article, we’ll be covering: 1. What is a meta description? 2. Do meta descriptions impact SEO? 3. Our top tips for creating meta descriptions 1. What is a Meta Description?
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