Why YouTube Video Ads? For marketers and business owners, YouTube Video Ads are a huge opportunity to engage with their target market. If you want your brand to be seen, YouTube Video Ads are a proven way to increase your discoverability. - YouTube has over a billion users, with more than 500 million hours of videos watched every day. - They’re the second biggest search engine, after Google, of course. - 1/3 of online activity
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BING WHO? Bing has 873,964,000 searches a day. Yes, Google has over 5 times as much, but if you don’t advertise on Bing, you’re not reaching your entire potential audience. Bing might be alien to you, but it’s still a popular search engine that attracts users every day. Just because their market share is nowhere near as big as Google’s, doesn’t mean we should completely dismiss the use of it. Bing Ads have some benefits
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Getting started with Google AdWords Before we begin, look at the statistic below, they show how valuable Google AdWords can be! - 86% of consumers use the Internet to find a local business (WebVisible survey) - Businesses make an average of $2 in revenue for every $1 they spend on AdWords. (Google Economic Impact Report) - About 97% of Google’s total revenues come from advertising. (Google Investor Relations) Google AdWords can be called a range
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