PPC Advertising Blogs

When You Should Pause Your PPC Campaigns Whether is due to holidays, time constraints or simply not being able to cope with consumer demand, there are numerous reasons why businesses decide to temporarily pause your PPC campaigns. Perhaps there are issues with the campaign itself – like the landing page isn’t converting or your targeted keywords are not performing. With PPC advertising, it’s important you know when exactly to hit pause on your PPC campaigns

Read more 0

Getting Started with Click Fraud One of the biggest reservation’s businesses can have about investing in PPC is the worry of click fraud. While you may think the hesitation is dramatic, it’s actually a valid concern. But, the worry of potential click fraud is no reason to avoid investing in PPC marketing. Are you worried about click fraud? Or perhaps you don’t know what it is? Take a look as we clear things up. What

Read more 2

Beginner’s Guide to Long-Tail Keywords Main search engine queries are specific and tailored exactly to what the user is looking to find. With this in mind, businesses should consider incorporating long-tail keywords into their PPC campaigns to drive highly targeted traffic to their website. What Are Long-Tail Keywords? A long-tail keyword is a keyword phrase that features at least three separate words (but some argue two or more is considered to be long-tail). Unlike singular

Read more 0