Optimising Your Quality Score The quickest way to drive traffic to your website from day one is through paid advertising. Businesses can launch campaigns and see traffic to the landing page from the moment the campaign goes live. When it comes to paid advertising - there are loads of platforms you can choose from, from social networks to search engines. But if you’re a beginner or you’ll looking to just test the waters – then
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Optimising Your PPC Landing Page Businesses can create engaging and compelling ads that successfully get users to click, but the ad copy can only do so much. It’s down to the landing page to persuade users to stay, engage and convert. By the end of this guide, you will know … 1. What A Landing Page is2. The Fundamentals of a Landing Page3. The Do’s and Don’t of Your Landing Page4. Why Your PPC Campaign
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PPC and SEO Head-to-Head Which should business invest in? Pay Per Click advertising? Search Engine Optimisation? Is there a right answer? Could it be both? To make the right decision for you, it’s vital you understand what each method is and when they should be used. Have you used Google today? Maybe you were looking for a product to buy, or a café to visit at lunch time, or to find out which marketing method
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