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Here’s How Your Facebook Campaign Budgets Will Be Changing Starting from September 2019, advertisers on Facebook will no longer be able to turn off campaign budget optimisation for new and existing campaigns. This means that you will need to set one central campaign budget across all your ad sets. The new campaign budget optimisation will “generate more results and lower costs”. At the moment, campaign budget optimisation is an optional setting, so advertisers have the

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Facebook Has Introduced a Brand Safety Certification for Facebook Marketing Partners Facebook announced they have launched a brand safety certification program for Facebook Marketing Partners. Double Verify, an ad measurement platform, and OpenSlate, a video content rating platform for marketers, are the first two companies to be certified by their new Brand Safety capability of the Facebook Marketing Partners (FMP) program. The new capability will see advertisers review content options and have greater control of

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What Have Google Done? Google has been fined £44 million for breaching the EU’s GDPR. The US company has been fined by the French data protection watchdog CNIL for “lack of transparency, inadequate information and lack of valid consent” in relation to their ad personalisation for users. It’s one of the larger regulatory enforcement actions since GDPR came into effect last May. Even though Google is a US company, they must comply with the EU

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