What Is Digital Marketing? The phrase “digital marketing” is mentioned a lot and as digital marketers we often wrongly assume that everyone knows what it is. You could be asking yourself, is it really that important to know what it means? The answer is yes. Yes, it’s important – digital marketing is everywhere, it caters to the modern consumer, can often be more cost effective than traditional marketing, certainly more measurable and ensures business survival.

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The impact of Mobilegeddon

Mobilegeddon is here! Google released the mobile friendly update today April 21st. Here is what you need to know. The Google Mobile Friendly Update launches today, referred to by many in the SEO industry as “Mobilegeddon”. Google announced back in February their intention to release a new algorithm designed to reward mobile-friendly web pages back in February. It’s unprecedented for Google to pre-announce a big algorithmic change like this, but did so in order to

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