Digital Marketing Blogs

Your Business Avatar; Who Is Your Ideal Customer? Have you ever thought about designing a character, an avatar, with their own story, their own interests and needs? Bring your imagination to life with avatar/s created by your brand. By ‘Avatar’ we mean your ideal client profile, your ideal customer. You’ll probably have some sort of vague avatar already. Most businesses will have roughly age, gender and hobby preferences for their customers. Not every customer will

Read more 3

What Is a Digital Agency? Over recent years, marketing has completely changed. Traditional marketing generally isn’t as effective as digital marketing, people now spend more time online than with TV and all other media (newspapers, magazines) combined! Therefore, an understanding of a Digital Agency is so important because it’s the best way to engage with your audience on a mass scale. It’s rather hard to concisely define what a digital agency is. We’re in a

Read more 0