30 Apr 2018

How to Use Hashtag Marketing

By Michael Goldman

A Beginner’s Guide to Hashtag Marketing We see hashtags all the time, on Twitter, Instagram and Facebook. But did you know businesses can implement hashtag marketing in to their strategy to boost their posts, raise brand awareness and encourage engagement? Whilst hashtags are everywhere on Social Media, businesses need to know how to use them strategically. Hashtag marketing is straight forward and easy to do if you know how to use them properly. What is

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27 Apr 2018

What Are Local Citations?

By Michael Goldman

Getting Started with Local Citations and SEO Local Citations play an important role in boosting your SEO ranking on search engine results pages, SERPS. In this article, we’ll be discussing everything you need to get started with your own business’ citations and the importance of doing so. What is a Local Citation? A citation is simply an online reference for your business. Search engines like Google will use citations to determine your online authority. The

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26 Apr 2018

Making the Most of Your Google Knowledge Panel

By Michael Goldman

Getting Started with Google Knowledge Panel When people search for a business on Google, a box to the right may appear on their search results. It’s called a Google Knowledge Panel (some call it a Google Knowledge Card) and holds information about a company to help potential customers learn more about a business. They’re powered by Google’s Knowledge Graph, which you can learn all about here. They’re a feature of Google’s SERP and displays key information. Panels

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