8 Costly Google Ads Mistakes Businesses are always on the look out to get the most out of their advertising budget. Google Ads is a popular (and very effective) platform to drive targeted clicks to a landing page and transforming the clicks into conversions. But there are a number of Google Ads features that can really hinder the performance of a campaign and waste the ad spend. Are your Google Ads campaign getting the results
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Why Facebook Ads Aren’t Working Despite 3 million businesses actively advertising on Facebook, there are still many brands who try Facebook ads and fail to generate positive results and conversions. Now, 92% of marketers report that they are utilising Facebook advertising. With such a high level of competition (and potential), its vital businesses understand how to improve their efforts and identify where they may be going wrong. If your Facebook ads aren’t working and generating
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The Importance of Brand Awareness Campaigns What does brand awareness mean to you? When you are busy developing products or delivering services or doing tasks that are required to run a profitable business, thinking about how to raise brand awareness might not be at the top of your list of things to do. What is Brand Awareness? In layman’s terms, it’s simply how aware your audience is of your business, products or services. Brand awareness
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