Is Instagram Influencer Marketing Still a Powerful Tool? If you use Instagram, you’ll know you don’t need to scroll for long before you find a post promoting a product with #ad at the end of it. This is commonly known as Instagram influencer marketing, where users with a large following (usually celebrities) are paid to become brand advocates and encourage their audience to convert or buy. With the hype about Love Island at the moment,
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How Augmented Reality Ads Could Change Marketing Facebook have recently announced they will be testing augmented reality (AR) ads in News Feeds. If you haven’t heard about Facebook’s exciting new update, you can catch up, “Facebook is Testing Augmented Reality Ads”. Augmented reality is certainly set to be a popular trend in marketing, with big brands like Sephora and Starbucks leading the way. There’s no denying that augmented reality is a fantastic development in technology
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Keep Your Eyes Peeled for Augmented Reality Ads on Facebook … Facebook is offering businesses the possibility to advertise their products and services with a new ad type. The company will be testing augmented reality (AR) ads in news feeds, which will see consumers enjoy a new immersive experience. What is Augmented Reality? Includes superimposing computer generated images on-top of the ‘real’ video or camera image. At first glance the ads will seem like the
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