What Facebook’s Scandals Mean for Marketing … As investors mull over what on earth they should do about Facebook, we’re more interested in what it means for businesses and their marketing. It’s safe to say FB's 2018 hasn’t been strong, but are businesses jumping the gun by disowning Facebook and are they ignoring the clear influential power it has? A business page has been considered one of the marketing-musts for a long time, but at
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Poor Facebook … Facebook has had a rocky year. With what you could call disastrous events, like #DeleteFacebook, The Cambridge Analytica and the public scrutiny, it’s safe to say 2018 hasn’t been the best year for the Social Media giant. Facebook’s Next Problem Unfortunately Zuckerburg, the rocky period isn’t over just yet, since they’ve just gone through a stock dilemma. Last Thursday, 26th July, Facebook’s shares dramatically dropped more than 20%, after their revenue and
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The Right Video Length for Your Marketing Content In yesterday’s blog post, “Beginner’s Guide to Video Marketing” we discussed the power and impact video content can have on consumers. But we didn’t cover what an ideal video length would be. Of course, the right video length is dependent on the purpose of the video and the business behind it. It’s a common question, how long should your video be? We see marketing campaigns all the
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