Author: Michael Goldman

Our Guide to Build a Brand on Instagram 80% of Instagram users voluntarily connect with brands on Instagram. Instagram is known for having higher engagement rates that any other social network, so it makes sense for businesses to be using the powerful platform to promote and grow their brand. Instagram is fast becoming one of the key components for marketers to build brand awareness and create strong relationships which translates into higher conversion rates and

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How to Beat Instagram's Algorithm In yesterday’s blog post we discussed how Instagram’s algorithm works and how they decide where to rank posts on feeds. Therefore, it’s crucial businesses know how to keep their brand present in their follower’s feeds organically without having to rely on paid advertisements. In this post, we’ll be looking at how brands can boost their visibility and engagement by working Instagram’s Algorithm to their advantage. 1. Have an Active Presence

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The Instagram Algorithm Uncovered It’s been over two years since Instagram changed their software to an algorithm which saw posts appear on feeds based on what Instagram believes you want to see. Previously the newest post appeared first, but since their update in 2016 users have a completely personalised order for their feed, with what Instagram thinks you care most to see featured at the very top. As an Instagram user it did take a

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