Getting Started with PPC Advertising Have you heard the phrase PPC advertising floating around, but you’re unsure to what it actually is? In today’s article, we’ll be helping you understand the basics of PPC advertising and how you can decide whether PPC is right for your business. What’s PPC? First things first, PPC actually means pay-per-click. It’s a form of advertising where businesses pay a fee each time one of their ads in clicked on.
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Can Your Business Really Afford to Ignore Email Analytics? Probably not. We can use data to track the success of almost anything, including email marketing campaigns. Data is the guide by which we make decisions and without the use of email analytics, businesses are going into their next campaign completely blind. It simply isn’t enough to just send email campaigns, you need to know if what you’re sending is successful and whether you’re meeting business
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When did you last clean your mailing list? If you’re answer is you can’t remember (or maybe never), then you’re likely to be wasting resources and effort on marketing to people who couldn’t care less about your business. Cleaning your email list can significantly increase your deliverability, open rates and click-through-rate, CTR. The higher these metrics are, the more effective your email marketing campaign will be. You’ve worked hard to build up a list of
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