Getting Started with PPC Advertising Have you heard the phrase PPC advertising floating around, but you’re unsure to what it actually is? In today’s article, we’ll be helping you understand the basics of PPC advertising and how you can decide whether PPC is right for your business. What’s PPC? First things first, PPC actually means pay-per-click. It’s a form of advertising where businesses pay a fee each time one of their ads in clicked on.
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Take a Look as We Explore the Top Email Marketing Mistakes If handled correctly, email marketing can be a very rewarding method for companies to generate leads, convert consumers into clients and boost the bottom line of their business. The correct approach to any email strategy begins with a thoughtful plan. However, businesses also need to avoid making typical email marketing mistakes that can potentially harm the success of their campaigns. In today’s article, we
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Can Your Business Really Afford to Ignore Email Analytics? Probably not. We can use data to track the success of almost anything, including email marketing campaigns. Data is the guide by which we make decisions and without the use of email analytics, businesses are going into their next campaign completely blind. It simply isn’t enough to just send email campaigns, you need to know if what you’re sending is successful and whether you’re meeting business
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