How to Create Engaging Email Subject Lines You shouldn’t judge a book by its cover. Unfortunately, the same cannot be said for marketing emails. Email subject lines can actually determine whether consumers open your email - consumers often make a snap decision whether to open the email or delete it. Your subject line is one of the first things recipients see, so it’s important you make an excellent first impression. The success of your email
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How to Use Different Content Styles to Reach Your Audience While blogging is an effective content marketing strategy, there are many different content styles that can deliver rewarding results. There’s more to content marketing that standard copy, with varying content styles bringing in more brand awareness, new traffic, targeted visitors and more conversions. Setting Goals for Content Marketing Every piece of content should have a goal, no matter its style. Before you start planning your
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Could There Be a New Style of Facebook Ad? Facebook has announced that it is testing ads in search results. Tests will run in the social media platform’s primary search results and in market search results. Steve Carbone (link – twitter? If active), MediaCom (link) chief digital and investment officer, said, “It is also a good way to integrate search behaviors into Facebook, mimicking what Pinterest has already done successfully. That said, those platforms each
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