Author: Michael Goldman

Debunking Google Ads Myths If you’ve never used Google Ads to generate traffic to your website, what’s holding you back? Do you fear the investment is not worth it? That it will cost an arm and a leg? Don’t be afraid of Google Ads – we’re going to be busting some common Google Ads myths. If you search for information on Google Ads online, it’s likely you’ll come across conflicting opinions about the platform as

Why You Should Be Using PPC Reporting Software Reporting on PPC campaigns can be a lengthy task for many businesses. You may visit your Google Ads account with a certain intention (like looking at your ad spend) but quickly become lost in the plethora of metrics and end up stuck looking at the wrong data, wasting important time. Spreadsheets can be great for reporting. Particularly for tracking basic metrics and return on investment. But as