12 Dec 2018

How to Handle Cart Abandonment

By Michael Goldman

How to Decrease Cart Abandonment Imagine going into Asda or Debenhams, filling your shopping cart, only to be side tracked and to forget about your entire cart full of shopping and leave. This is not an uncommon scenario in the online world of ecommerce. It’s known as shopping cart abandonment, where consumers add items to their online shopping cart and never complete the transaction. Unfortunately, your cutting-edge website and simple purchasing process are not always good

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Meta Descriptions
11 Dec 2018

How and Why You Should Optimise Your Meta Descriptions

By Michael Goldman

Beginner’s Guide to Meta Descriptions Optimised meta descriptions have a crucial role in getting search engine visitors to click on your links. Think of them as mini-ads, the better optimised they are the more you can influence consumer behaviour and raise your CTR. In this article, we’ll be covering: 1. What is a meta description? 2. Do meta descriptions impact SEO? 3. Our top tips for creating meta descriptions 1. What is a Meta Description?

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Facebook
10 Dec 2018

Facebook’s Confidential Emails Have Been Published

By Michael Goldman

What Is Facebook Under Fire for Now? According to the emails, that were published by MP Damian Collins, Facebook has signed deals to give companies like Netflix and Airbnb privileged access to user data. Collins, who is a rather vocal critic of the social media platform, released more than 200 confidential internal Facebook emails about the operations at the company. The emails are said to reveal how Facebook allows companies to have special access to

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