Brand Safety Certification
4 Feb 2019

Do You Know About the New Brand Safety Certification on Facebook?

By Michael Goldman

Facebook Has Introduced a Brand Safety Certification for Facebook Marketing Partners Facebook announced they have launched a brand safety certification program for Facebook Marketing Partners. Double Verify, an ad measurement platform, and OpenSlate, a video content rating platform for marketers, are the first two companies to be certified by their new Brand Safety capability of the Facebook Marketing Partners (FMP) program. The new capability will see advertisers review content options and have greater control of

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Shareable Content
1 Feb 2019

4 Tips to Create Shareable Content

By Michael Goldman

Your Guide to Shareable Content What makes content shareable? Why do some of your Twitter posts get a few retweets, and some get no engagement at all? Creating shareable content is tricky – because sometimes you think a piece of content will be a huge success and it barely gets noticed. While shareable content is a challenge – the struggle is completely worth it. Creating shareable content can make or break your content marketing strategy.

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Google
31 Jan 2019

Google Has Been Fined for Breaching GDPR

By Michael Goldman

What Have Google Done? Google has been fined £44 million for breaching the EU’s GDPR. The US company has been fined by the French data protection watchdog CNIL for “lack of transparency, inadequate information and lack of valid consent” in relation to their ad personalisation for users. It’s one of the larger regulatory enforcement actions since GDPR came into effect last May. Even though Google is a US company, they must comply with the EU

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