Campaign Budget Optimisation
11 Feb 2019

Facebook’s Campaign Budget Optimisation Will Be A Default

By Michael Goldman

Here’s How Your Facebook Campaign Budgets Will Be Changing Starting from September 2019, advertisers on Facebook will no longer be able to turn off campaign budget optimisation for new and existing campaigns. This means that you will need to set one central campaign budget across all your ad sets. The new campaign budget optimisation will “generate more results and lower costs”. At the moment, campaign budget optimisation is an optional setting, so advertisers have the

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5 Feb 2019

What’s Google Data Studio?

By Michael Goldman

Beginner’s Guide to Google Data Studio Have you heard of Google Data Studio? What’s Google Data Studio? For those of you don’t already know, Google Data Studio is a dashboard and reporting tool, where users can easily use, customise and share their data. Users can turn their data into visually appealing, informative reports that can help to monitor KPIs and business objectives. It helps businesses to identify and share insights from their data, to improve

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Spam Trigger Words
6 Feb 2019

117 Spam Trigger Words to Avoid

By Michael Goldman

Popular Spam Trigger Words to Help Your Email Campaigns Why are your campaigns getting tied up in spam filters? It could be because the words you are using in the subject line are spam trigger words. Your subject line can often make or break your campaign? Is it too pushy? Is it too vague? Too short? Too long? Is it engaging? Once you’ve decided on a compelling subject line, the worrying doesn’t stop there. Will it

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