Author: Michael Goldman

Beginner’s Guide to Long-Tail Keywords Main search engine queries are specific and tailored exactly to what the user is looking to find. With this in mind, businesses should consider incorporating long-tail keywords into their PPC campaigns to drive highly targeted traffic to their website. What Are Long-Tail Keywords? A long-tail keyword is a keyword phrase that features at least three separate words (but some argue two or more is considered to be long-tail). Unlike singular

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Are You Making These Common PPC Mistakes? In this article, we will be detailing the top PPC mistakes so you can avoid damaging your campaigns in the future. When it comes to PPC, every click really counts. The plethora of conflicting advice surrounding PPC advertising can be confusing. With so much contradictory guides out there, it’s so easy to make PPC mistakes which effect the success of your campaign. 1. Having No Plan Operating without

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How to Develop Your Own Keyword Strategy Developing a keyword strategy is crucial to create powerful SEO campaigns. Your keyword strategy should involve targeted keywords that drive the right traffic to your website. Having the right keyword strategy can really make all the difference in your campaigns, they influence how well you rank on SERPs and how useful search engines think your content is. In todays article, we will be detailing our top tips so

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