Ad Extensions
19 Mar 2019

8 Ad Extensions That Could Improve Your PPC Conversions

By Michael Goldman

Do You Use Ad Extensions in Your Google Ads Campaigns? Google Ads extensions are great way to expand your ads with additional information. They can add a competitive edge to your campaign, helping you to stay in front of your competitors. If you’re looking to gain more quality leads and boost the success of your PPC campaigns, then consider including ad extensions. What Ad Extensions Google Has Available? Location Extensions: persuade people to visit your

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Bid on Your Brand Name
18 Mar 2019

Should You Bid on Your Brand Name?

By Michael Goldman

Top 3 Benefits of Bidding on Your Own Brand Name Why would anyone bid on their brand name? Especially since most brands already rank at the very top of search engine result pages for their brand name. But if you don’t bid on your brand terms, there could be some quality traffic and benefits you’re missing out on. To discover whether you should bid on your own brand terms, first consider what happens when you

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15 Mar 2019

Your Guide to Creating a Branded Hashtag

By Michael Goldman

Getting Started with Branded Hashtags Hashtags are everywhere, from social media posts to display advertisements. We even see hashtags outside of the digital world, like on billboards and plastered on the side of public transport. But have you ever thought of creating your own branded hashtag? Instead of using generic hashtags, it could be beneficial for you to create and promote your own branded hashtag to feature on your social media posts and marketing campaigns.

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