How to Improve Your SEO With Image Optimisation There are loads of features to SEO, and some of the smaller steps to optimising a website often slip through the cracks. Image optimisation is one of those small steps as taking the time to optimise your images can result in a greater ranking on SERPs, more traffic and better results. When we think about SEO, we often think about just text and targeted keywords, but images
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Twitter Tips for Beginners Whether you’re starting a Twitter account from fresh or you’ve been tasked with the responsibility of growing an account for a reputable brand, it’s always good to brush up on your Twitter tips and tactics to make sure you’re a pro-tweeter. 1. Use Your Keywords To attract your target audience, include keywords in your tweets. As Twitter says, “Keyword targeting allows you to connect with users based on words and phrases
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Beginner’s Guide to Outsmart PPC Competitors With enough practise and a clever PPC strategy, you can beat the competition. It’s often said that a bit of rivalry is good for business, think of KFC V.S. McDonalds, Coca-Cola V.S. Pepsi and Xbox V.S. PlayStation. Of course, part of business is beating your competitors to your target audience, and you can do that with the help of PPC advertising. While there is no set strategy to outsmart
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