Effective Tips to Increase Your Click Through Rate How do you get more clicks on PPC ads? This is a dilemma that every business struggles with. Luckily, there are experts like us who know how to drive traffic from your PPC ads and improve your click through rate! Your click through rate is one of the most important metrics you can measure during your paid advertising campaign. Why? Because the higher your click through rate,
Read more 1
Beginner’s Guide to A / B Testing for Paid Advertising The best practises for paid advertising are always evolving. It’s paramount that businesses evolve their approach too. The continuous process of optimisation should be built upon a firm framework of testing and experimenting with different ad copy and styles. A / B testing for paid advertising is relatively simple to other forms of experimenting, mostly because there are a limited number of things to test.
Read more 0
How to Optimise Google Ads for Mobile Users A responsive Google Ads account means there is more opportunity for conversions, greater customer satisfaction and better return on investment. The number of Google searches made on mobile have hugely grown in recent years. 52% of the global internet traffic comes from mobile devices. To reach the growing number of people searching on their mobile devices, businesses should optimise their ads for mobile use. 1. Invest in
Read more 0