11 Dec 2017

A Beginners Guide to Facebook Paid Ads

By Michael Goldman

With the decline of reaching your target audience organically on Facebook and the introduction of algorithms on Facebook and Instagram, paying for social media advertising is becoming one of the most effective ways for a business to ensure their messages are reaching their targeted audiences with the right message.  “Over the past two years, we’ve really seen a shift on social, especially on Facebook, to a pay to play environment. Facebook’s algorithm puts business pages

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5 Dec 2017

Is A Website Important?

By Michael Goldman

Is a website still important? With the flourishing of social media, you might see a website as an unnecessary expense. You may think an active LinkedIn, Twitter, Facebook and Instagram account fulfil your online presence. Your website and social media accounts will work harmoniously. Social media is a great way to build awareness and to engage with potential and existing customers, but it’s not where people expect to find out important information. With your own

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23 Nov 2017

The Perks of Social WiFi

By Michael Goldman

As the digital world continues to advance, there are more and more incredible ways to use digital data to connect with customers. One of the ways to increase customer connection is the use of Social Wifi. No matter where we go, most places have free WIFI. However, not all businesses are aware of the amount of customer data that is right under their noses. You can transform your standard wifi into Social Wifi, not only

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