Customer Segmentation

Beginner’s Guide to Customer Segmentation One of the toughest challenges businesses face is knowing how to tailor their marketing efforts to specific groups in their target audience. To build a business, push conversions and raise ROI, businesses need to focus on meeting the needs of specific sub groups of consumers rather that treating their market as a broad group of potential customers.  The way to do so is through customer segmentation. What is Customer Segmentation?

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Getting Started with Moz Pro Moz Pro has all the must-have tools for SEO, Search Engine Optimisation. Businesses can introduce Moz Pro into their marketing strategy to increase their SEO ranking on SERPs (search engine results pages) and keep a close eye on their competitor’s. What is Moz Pro? It’s a subscription-based product which offers businesses all the tools they need to run an effective SEO campaign for their own website and client’s. The most

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What You Need to Know About Page Authority In our previous blog post, “Beginner’s Guide to Domain Authority” we discussed the importance of implementing SEO tactics, particularly link building, to boost a website’s Domain Authority Score. Domain Authority is the score of the entire website, where as Page Authority is more specific. If you haven’t yet read our blogs about link building, you can catch up here; - What is Link Building? - The Top

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Getting Started with Domain Authority There are around 644 million active websites, most of which will be competing with other websites to establish themselves on the web. It’s important for websites to appear on SERPs when relevant, search engines like Google implement algorithms to decide what website pages should appear on SERPS and where. Page rankings are based on several factors, like keywords, backlinks, content and so on. One of  the most effective strategies to

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Our Guide to the Benefits of Link Building In our previous blog post, “What is Link Building” we explored the importance of implementing white-hat link building strategies to improve a website’s SEO. Today we will discover the primary benefits of link building and why the challenge of building links is completely worth it in the long run. As we have covered previously, link building has the sole purpose of improving a website’s optimisation and ranking

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Getting Started with Link Building What’s link building? Why is link building one of the most recommended SEO strategies? What effect does it have on your website? In our previous blog post, “Beginners Guide; What is SEO” we started to discuss link building. In the articles to come, we will be exploring link building in greater detail, so you can implement your own link building strategies. We all try to make our websites SEO-friendly, so

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