The Differences Between B2B and B2C Marketing

Although a business is still selling a product, there’s actually a big difference between B2B and B2C marketing. B2B marketing, where a business sells to another business, has a completely unique buying decision than B2C marketing, where a business sells directly to the consumer. Most B2B purchases revolve around logic whilst a consumer purchase is primarily built on emotion. Companies don’t behave the same as individual buyers, they act differently to marketing strategies and behave differently

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Have You Discovered the Brilliance of Canva Yet? Imagery is a fantastic way to grasp the attention of your target audience, whether it be on your website, email marketing campaigns or social media posts. Canva is one of the easiest and effective design tools that ANYONE can use. Use Canva to create incredible visuals, from Facebook banners, Instagram images to infographics. Do I Need to be a Designed to Use Canva? Absolutely not. It’s simply

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Your Guide to Digital Marketing Terms - Understanding the Jargon! If you’re unfamiliar with Digital Marketing, making sense of the terms can be extremely confusing. To help you understand, we’re going to arm you with a simple list of common Digital Marketing terms and their definitions. Here’s your guide to some of the most popular Digital Marketing terms. Digital Marketing Terms Glossary AdWords Is Google’s advertising services where bidders can pay to boost the ranking of

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Getting Started with Designing a Logo for Your Business … Designing a logo for your business can be a lengthy process, but it’s completely worth it. Businesses only get one opportunity to make a good first impression. The first impression of a business is typically their branding. It sets the scene and gives an indication of who they are. Design a good logo and the rest of your branding will follow suit. After all, a

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How to Find Out if Your Data Has Been Stolen by the Cambridge Analytica From today, Facebook will be notifying the 87 million people whose personal information may have been involved in the data scandal; the Cambridge Analytica. The scandal meant an estimated 87 million Facebook user’s personal information was snapped up by the political firm through Facebook to influence voters. Those who’s data has been shared can expect to receive an important message on

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Have You Heard About Emoji Domain Names? Yes, you read right, some companies are starting to offer emoji domain names. Bizarre. Emojis is one of the fastest growing languages. Whilst emojis may be replacing text, does that mean they should be included in domain names? It sounds strange, but perhaps as we explore this new concept we’ll understand the logic behind the madness. What do the Experts Say? According to .WS, who are one of the

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Your Business Avatar; Who Is Your Ideal Customer? Have you ever thought about designing a character, an avatar, with their own story, their own interests and needs? Bring your imagination to life with avatar/s created by your brand. By ‘Avatar’ we mean your ideal client profile, your ideal customer. You’ll probably have some sort of vague avatar already. Most businesses will have roughly age, gender and hobby preferences for their customers. Not every customer will

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What Is a Digital Agency? Over recent years, marketing has completely changed. Traditional marketing generally isn’t as effective as digital marketing, people now spend more time online than with TV and all other media (newspapers, magazines) combined! Therefore, an understanding of a Digital Agency is so important because it’s the best way to engage with your audience on a mass scale. It’s rather hard to concisely define what a digital agency is. We’re in a

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As the digital world continues to advance, there are more and more incredible ways to use digital data to connect with customers. One of the ways to increase customer connection is the use of Social Wifi. No matter where we go, most places have free WIFI. However, not all businesses are aware of the amount of customer data that is right under their noses. You can transform your standard wifi into Social Wifi, not only

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What Is Digital Marketing? The phrase “digital marketing” is mentioned a lot and as digital marketers we often wrongly assume that everyone knows what it is. You could be asking yourself, is it really that important to know what it means? The answer is yes. Yes, it’s important – digital marketing is everywhere, it caters to the modern consumer, can often be more cost effective than traditional marketing, certainly more measurable and ensures business survival.

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