Getting Started with Slack In the most basic terms, Slack is an instant messenger and collaboration system (on a very big scale). Most businesses would benefit from a communication channel where they can discuss internal affairs, manage projects or simply engage with colleagues. Enter Slack! “Be less busy” Even by their motto you can see Slack encourages users to improve their productivity for a better work-life balance. If you work in a team, this app

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Your Business Needs an Online Presence Online Reviews, with a good average rating, will not only suggest your brand is trustworthy and reliable, but they will also improve your ranking on SERPS, and will influence a lot of consumer’s decision-making prog5rtress. And we aren’t exactly short of options. There are more than enough review sites, from Amazon to Trip Advisor. As a marketer or a business owner, it’s important to be aware of who by

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Why Your Business Should Respond to Negative Reviews Before using a service or buying a product from a business, most people will have a scan of their reviews to see how previous customers found their experience. Needless to say, online reviews can determine whether a consumer opts for your company or that of a competitor. Online reviews are out there for the world to see, if a consumer posts a negative comment, potentially millions will

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How to Get Your Customers to Share Their Opinion Annoyingly, most customers don’t leave feedback after using your services or buying a product. I previously touched on the importance of reviews, in my post, “7 Benefits of Online Reviews”. Since they’re so important, it’s crucial you find ways of encouraging your customers to share their experiences, without coming across irritatingly desperate. 8 Quick Tips to Encourage Online Reviews 1. Ask! It might seem obvious, but

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Why Your Business Should Take Online Reviews Seriously We’re in a review-based culture. We often find ourselves trusting our friend’s and family’s opinion of a restaurant over their star rating. No matter how good a restaurant appears to be by it’s website and appearance, if someone shares a negative experience with me it’s very unlikely I’d go. But it isn’t just restaurants and hospitality services where online reviews can be a make or break, practically

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Do you think blogging is a complete waste of time? Do you know the benefits of blogging? Is your blogging achieving results? If the answer is no to any of the above questions, you’ve come to the right place. Before we go into detail, there’s one thing you must keep in mind… Keep focused! You’ll need to be patient if you want to enjoy the rewards blogging will bring. Disregard The Myths 1. No one

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What are Chatbots? Understanding Chatbots is a crucial for businesses to keep in the game. If the concept of Chatbots is completely alien to you, our simple beginners guide is the perfect place to start. The simplest way to describe a Chatbot is a virtual assistant, programmed to mimic conversations. Chatbots used to be only capable of simple conversations, but thanks to artificial intelligence and machine learning capabilities, you could be conversing with a Chatbot

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What Is a Digital Agency? Over recent years, marketing has completely changed. Traditional marketing generally isn’t as effective as digital marketing, people now spend more time online than with TV and all other media (newspapers, magazines) combined! Therefore, an understanding of a Digital Agency is so important because it’s the best way to engage with your audience on a mass scale. It’s rather hard to concisely define what a digital agency is. We’re in a

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Does your company have a responsive website? The days when websites where only viewed on desktop screens are long gone. A lot of us now view websites on our mobiles rather than a desktop, resulting in desktop responsiveness not being the only concern when developing a website! In fact, smartphones and tablets dominate 48.7% of web browsing traffic. The popularity of mobiles has also affected the way developers design websites, encouraging for tidy, simple layouts.

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Is a website still important? With the flourishing of social media, you might see a website as an unnecessary expense. You may think an active LinkedIn, Twitter, Facebook and Instagram account fulfil your online presence. Your website and social media accounts will work harmoniously. Social media is a great way to build awareness and to engage with potential and existing customers, but it’s not where people expect to find out important information. With your own

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