Getting Started with Designing a Logo for Your Business … Designing a logo for your business can be a lengthy process, but it’s completely worth it. Businesses only get one opportunity to make a good first impression. The first impression of a business is typically their branding. It sets the scene and gives an indication of who they are. Design a good logo and the rest of your branding will follow suit. After all, a

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How to Find Out if Your Data Has Been Stolen by the Cambridge Analytica From today, Facebook will be notifying the 87 million people whose personal information may have been involved in the data scandal; the Cambridge Analytica. The scandal meant an estimated 87 million Facebook user’s personal information was snapped up by the political firm through Facebook to influence voters. Those who’s data has been shared can expect to receive an important message on

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Have You Heard About Emoji Domain Names? Yes, you read right, some companies are starting to offer emoji domain names. Bizarre. Emojis is one of the fastest growing languages. Whilst emojis may be replacing text, does that mean they should be included in domain names? It sounds strange, but perhaps as we explore this new concept we’ll understand the logic behind the madness. What do the Experts Say? According to .WS, who are one of the

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Your Business Avatar; Who Is Your Ideal Customer? Have you ever thought about designing a character, an avatar, with their own story, their own interests and needs? Bring your imagination to life with avatar/s created by your brand. By ‘Avatar’ we mean your ideal client profile, your ideal customer. You’ll probably have some sort of vague avatar already. Most businesses will have roughly age, gender and hobby preferences for their customers. Not every customer will

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What Is a Digital Agency? Over recent years, marketing has completely changed. Traditional marketing generally isn’t as effective as digital marketing, people now spend more time online than with TV and all other media (newspapers, magazines) combined! Therefore, an understanding of a Digital Agency is so important because it’s the best way to engage with your audience on a mass scale. It’s rather hard to concisely define what a digital agency is. We’re in a

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As the digital world continues to advance, there are more and more incredible ways to use digital data to connect with customers. One of the ways to increase customer connection is the use of Social Wifi. No matter where we go, most places have free WIFI. However, not all businesses are aware of the amount of customer data that is right under their noses. You can transform your standard wifi into Social Wifi, not only

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What Is Digital Marketing? The phrase “digital marketing” is mentioned a lot and as digital marketers we often wrongly assume that everyone knows what it is. You could be asking yourself, is it really that important to know what it means? The answer is yes. Yes, it’s important – digital marketing is everywhere, it caters to the modern consumer, can often be more cost effective than traditional marketing, certainly more measurable and ensures business survival.

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The impact of Mobilegeddon

Mobilegeddon is here! Google released the mobile friendly update today April 21st. Here is what you need to know. The Google Mobile Friendly Update launches today, referred to by many in the SEO industry as “Mobilegeddon”. Google announced back in February their intention to release a new algorithm designed to reward mobile-friendly web pages back in February. It’s unprecedented for Google to pre-announce a big algorithmic change like this, but did so in order to

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