Competitor Analysis

How to do a Competitor Analysis Establishing even the smallest edge against your competitors can make a significant impact on your success of failure. With the advancements in technology and innovative research tools, businesses can find out more about the competition than ever before. But simply knowing general bits about their brand isn’t enough. To maximise success, businesses need to spend considerable time dedicated to researching competitors, so they can truly understand them. Why Competitor

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Stand Out from Competitors

How to Stand Out from Competitors In a world where every business wants to be No.1, it’s difficult to know how to stand out from competitors. Creating your own identity when your competitors are trying to do the same is challenging, but not an impossible mission. Knowing how to stand out from competitors is one of the biggest challenges that small businesses face. Consumers have infinite choices - they can seek local stores, small businesses

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Beginner’s Guide to Find Your Competitors In today’s article, we’ll be looking at the research tools that will help you find your competitors. Most businesses have some form of competition. Whether it be an organisation across the road that has the same target market, or an ecommerce company selling similar products and services. No matter if you have direct or indirect competitors, identifying who they are and what they’re doing is crucial to an effective

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What Are The Misconceptions of Digital Marketing? We’re going to dispel common misconceptions about digital marketing so business professionals, like yourself, can take their brand to the next level online. Although digital marketing is an extremely effective strategy for businesses, some aspects are clouded in myth and misconception. Like all things brilliant, there are several inaccuracies regarding digital marketing. But the most important thing to remember is that it’s a necessity for businesses who want

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Benefits of Retargeting

Beginner’s Guide to the Benefits of Retargeting In this article, we will be looking at the benefits of retargeting and how a well-planned strategy can increase conversion rates. Why do visitors to your website leave? There are so many possible reasons why people don’t enquire or buy a product, fill out a form or complete another desired action. They might be researching and comparing different products / services, casually browsing, unable to find the information

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Beginner’s Guide to Retargeting Businesses spend a great amount of time and resources attracting people to their website. But, just 2% of first time visitors to an online store convert. But wouldn’t you just love to push people back to your website in the hope they’ll convert the second time round? Instead of starting right at the very beginning with the next new visitor to your website, retargeting can be a way to re-engage previous

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GIFs in DMs

GIFs in DMs? Watch out for GIFs sliding into your DMs … Instagram recently announced that users can now send GIFs in DMs (direct messages)! After launching Gifs in Instagram Stories earlier this year, the Facebook-owned platform is now letting users access GIFs within DMs.  Go into your DMs and you’ll find a new button in the compose bar labelled, “GIF”. Users can search trending GIFs, use a keyword for a certain GIF or use

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The Differences Between B2B and B2C Marketing

Although a business is still selling a product, there’s actually a big difference between B2B and B2C marketing. B2B marketing, where a business sells to another business, has a completely unique buying decision than B2C marketing, where a business sells directly to the consumer. Most B2B purchases revolve around logic whilst a consumer purchase is primarily built on emotion. Companies don’t behave the same as individual buyers, they act differently to marketing strategies and behave differently

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Have You Discovered the Brilliance of Canva Yet? Imagery is a fantastic way to grasp the attention of your target audience, whether it be on your website, email marketing campaigns or social media posts. Canva is one of the easiest and effective design tools that ANYONE can use. Use Canva to create incredible visuals, from Facebook banners, Instagram images to infographics. Do I Need to be a Designed to Use Canva? Absolutely not. It’s simply

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Your Guide to Digital Marketing Terms - Understanding the Jargon! If you’re unfamiliar with Digital Marketing, making sense of the terms can be extremely confusing. To help you understand, we’re going to arm you with a simple list of common Digital Marketing terms and their definitions. Here’s your guide to some of the most popular Digital Marketing terms. Digital Marketing Terms Glossary AdWords Is Google’s advertising services where bidders can pay to boost the ranking of

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