Getting Started with Content Marketing It doesn’t matter who you’re marketing to, whether it be to consumers, B2C, or businesses, B2B, an effective way to   boost your traffic, leads and conversions is through content marketing. What is Content Marketing? It’s the creation and sharing of online material; that doesn’t directly promote a brand but is shared to push interest in a business’ products and services. The below generally falls under content marketing; - Blog posts

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A Beginners Guide to Content Marketing; Our Writing Tips Content marketing is crucial for your business website; it helps to drive customer action and informs viewers of who you are and what you do. The best websites centre around their audience. To do this effectively, you need to know who your target market is and produce your content with them at the forefront of your mind. Brush-up on how to understand your own customers in

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Website Pages: Getting Started with the Basics Your website pages are one of the most important tools a business can have. Surprisingly 2 million businesses in the UK don’t have a website … If you’re wondering if a website is even important, remind yourself of the incredible benefits that websites bring in our blog post, “Is a Website Important?” Your website is available 24/7 and it’s an online description of your business. Websites can often

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Getting Started with Facebook Groups For Businesses, Facebook Groups are an excellent tool. Facebook Groups focus around building communities and they help to build connections between consumers and businesses alike. 1 billion people are already using Facebook Groups, with 100 million members describing their group as “meaningful. When people follow a brand, like your own, they are keen to have more opportunities to engage with you and learn more about your businesses. They’re following you

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An Introduction to SEO and Keywords When launching a new website, there’s an SEO process that you’ll need to go through, so the right people are finding your website. Optimizing your website isn’t a one-off process, to keep your site ranking highly on SERPs your site will require maintenance, tuning, testing and routine monitoring. SEO can be a challenging and lengthy process, but the rewards are unmissable. To help you reach your SEO goals, use

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Do you think blogging is a complete waste of time? Do you know the benefits of blogging? Is your blogging achieving results? If the answer is no to any of the above questions, you’ve come to the right place. Before we go into detail, there’s one thing you must keep in mind… Keep focused! You’ll need to be patient if you want to enjoy the rewards blogging will bring. Disregard The Myths 1. No one

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