Repurposing Content

Getting Started with Repurposing Content While your website may generate a good amount of traffic every day, it doesn’t mean you have peaked your content marketing potential. Breathe new life into used content and gain more value from your already published posts. Capture the attention of more of your audience by repurposing content to scale your traffic, generate greater awareness and push leads and sales. After you publish your latest blog post and promote it

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Content Styles

How to Use Different Content Styles to Reach Your Audience While blogging is an effective content marketing strategy, there are many different content styles that can deliver rewarding results. There’s more to content marketing that standard copy, with varying content styles bringing in more brand awareness, new traffic, targeted visitors and more conversions. Setting Goals for Content Marketing Every piece of content should have a goal, no matter its style. Before you start planning your

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All About the Psychology of Colour The psychology of colour can be used by businesses to influence consumer behaviour and encourage different reactions. Colour plays an important role in influencing what consumer’s think. Do you feel calmer when surrounded by cool colours like light green and sky blue? Do neon or bright colours trigger excitement? Does the colour red make you feel slightly alarmed and panicked? Or does it trigger a sense of urgency? We’ll

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Creating Your Content Calendar

How to Create Your Own Content Calendar Whether you’re a newbie to content marketing, you’re looking for a new approach or you want to revamp your entire strategy, you’ve found the right place to learn how to build an effective content calendar. Before you begin to design your content calendar, you need to create a content strategy. If you haven’t got a content strategy or you’re looking for tips to improve your existing one, use

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How to Develop a Content Strategy The first step to delivering effective marketing is creating a detailed content strategy. As a small business, content brings connections. From customers to partnerships, content can aid you in meeting your business goals, improving your online presence and putting you one step closer raising the bottom line of your business. In this article, we will be detailing how you can build your own content strategy from start to finish.

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Seasonal Content

Beginner’s Guide to Seasonal Content Websites are in a constant war for search result rankings, traffic, leads, sales and ROI. All of us are always thinking of news ways to produce innovative content, whether it be through blogs, tutorials or step-by-step guides, businesses need to avoid falling into a rut with unoriginal content. As a business, it’s important you constantly keep on top of the latest industry trends and the creative ways you can engage

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Thin Content

Why is Thin Content Bad for SEO? Back in 2011 Google introduced an update named Google Panda - which decreases the ranking of websites due to the low-quality of their content. ‘Thin’ content defeats Google’s objective to provide valuable, rich information to users - so websites with thin content are penalised on search results. Those with useful and relevant content are given better rankings. In today’s article, we’ll be looking at what thin content actually

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How to Use BuzzSumo

Beginner’s Guide to BuzzSumo BuzzSumo can enhance your marketing strategy to help you create excellent quality content. The marketing world is so busy - new content is published constantly and it can sometimes be hard to know what your next step should be. Lucky for us there are some excellent tools out there to improve our content marketing strategy, with leading tools like BuzzSumo. What is BuzzSumo? It’s a research and monitoring tool, with fantastic

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Google Keyword Planner

There are so many different ways businesses can conduct keyword research, ranging from free tools with average capabilities to expensive complex solutions. Among the many keyword research tools is Google Keyword Planner. Accessing Google Keyword Planner Google Keyword Planner is intended to be used in conjunction with Google AdWords, so it’s mainly used for businesses looking to conduct keyword research for their PPC campaigns. - If you have an AdWords account - access it here

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Medium for Business

How to Use Medium for Business Successful blogging is about more than just producing high-quality content. Part of the key to success is promoting the content to maximise discovery. Your website is only one place your audience might discover your content, but there are actually great free blogging platforms where you can share your content for a wider audience to see. One of which is Medium. If you regularly read blog posts then you’ll have

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