What is Google Analytics?
If you’re unfamiliar with Google Analytics, you don’t implement it on your website or it’s installed but you never take advantage of the data, then this guide is for you. We’re going to be answering the key question; ‘what is Google Analytics?’ from a beginner’s perspective, so by the end of this week’s series you’ll have a good working knowledge.
Your audience is online, and it’s highly likely you’re advertising or selling your services through a website. If you don’t have a website, you really should do … head over to our previous blog post, “Is A Website Important?”
Google Analytics will give you a detailed insight to your customer’s journey as they go through your website. You can analyse your traffic and understand exactly who your audience is and what they want.
What Does Google Analytics Do?
If you own a blog or a website, then you certainly need Google Analytics installed on your site.
Just look at the customer insights you can unlock;
- – How many people have visited your site
- – What is the location of your site visitors
- – What device users are accessing your site from
- – How are people finding your site?
- – What style of marketing is pushing the most traffic to your content
- – What pages are customer’s frequently visiting
- – How many conversions have you turned in to leads or customers?
- – Where did your conversions come from and what pages did they visit?
You’ll be able to analyse every page on your site, and through your dashboard and reports you can monitor your customers and unlock tremendous data.
Track your progress by measuring sales and goal conversions. You’ll have handy tools like funnels and attribution to see how what pages on your website are proving worthless or valuable.
In a nutshell, businesses can implement Google Analytics to understand what on their site is working and what needs to be improved upon. With your insights, you can review your website and look at what needs adapting to give a better user experience and meet your goals.
The most important thing about Google Analytics is to use the data; if you’ve noticed a significant decline in traffic, for example, you might discover the cause was an issue with your site or a decrease in brand awareness could be the cause.
Ultimately, Google Analytics is there to help you monitor what happens on your site, so you can look at ways to improve it.
Does My Business Need Google Analytics?
Google Analytics allows you to track how visitors are reaching your site and what they’re doing. If used correctly, you can monitor the effectiveness of your marketing efforts and look for new ways to improve, and again, monitor your progress as you make changes.
There are plenty of statistics at your fingertips – you’ve got all the necessary information at hand to make your website and business the best it can be.
So, what is Google Analytics? It’s the key to understanding your audience and their actions.
Understanding Google Analytics can be a bit over whelming, especially for beginners. Keep an eye out for our next blog posts where we will be guiding you through how to install Google Analytics, goal setting and the different report styles.
If you have any questions, please do not hesitate to contact me.
Why not check out our Digital Marketing Terms Glossary?
About the author:
Marie Harwood is a Digital Marketing Assistant at Different Gravy Digital, Hale, Cheshire.
Different Gravy Digital are a full service Digital Marketing Agency operating in the Hospitality & Leisure, Financial Services, Legal & Property sectors. Products and services range from; 3D & 360° Tours, Website Design & Build, Social Media, Video Production, Search Engine Optimisation (SEO), Content Creation, Email Marketing, Online Feedback / Review Systems and Paid Advertising (Google, Bing and Social Media).
Contact Details:
marie@differentgravydigital.co.uk
0161 706 0004
120a Ashley Road, Hale, Altrincham, Cheshire, WA14 2UN