The Right Video Length for Your Marketing Content In yesterday’s blog post, “Beginner’s Guide to Video Marketing” we discussed the power and impact video content can have on consumers. But we didn’t cover what an ideal video length would be. Of course, the right video length is dependent on the purpose of the video and the business behind it. It’s a common question, how long should your video be? We see marketing campaigns all the

How Video Marketing is Changing the Digital World No matter what industry your business is in, no matter what products you sell or services you offer, video marketing has presented opportunities for businesses to appeal to their audience in an original way. Video brings life to marketing, and whilst blogging and imagery are still key to engaging with target audience online, video can do what any other medium cannot. In fact, Social media video generates

Getting Started with Creating Video Content Before you dive into producing your own video content, there’s a few things you need to consider first. Creating video content is like any other marketing campaign, it takes careful planning and consideration to have a successful delivery. In this article, we’ll be guiding you through step-by-step to launching your first video content. 1. Your Target Audience As a business you should already know who your target market is,