Take a look at our top tips for customer segmentation to give you a kick-start. Customer segmentation is crucial for effectively marketing to everyone in your target audience. It helps us focus our message to the specific person it reaches, as well as ensuring every message you deliver is valuable and serves a purpose. In this article we’ll be giving you our top tips for customer segmentation for you to make the most out of
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Beginner’s Guide to Customer Segmentation One of the toughest challenges businesses face is knowing how to tailor their marketing efforts to specific groups in their target audience. To build a business, push conversions and raise ROI, businesses need to focus on meeting the needs of specific sub groups of consumers rather that treating their market as a broad group of potential customers. The way to do so is through customer segmentation. What is Customer Segmentation?
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Beginner’s Guide to Semantic Search Businesses’ can’t afford to not understand what semantic search is and how to use it. If you want to know how to essentially get ‘free’ traffic to your website pages, then this article is one you must read. Semantics are at the centre of every single search query answered on Google. When a consumer uses Google’s search box, the search engine uses a bunch of algorithms to find the most
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