Keyword Research Mistakes You Should Avoid Are your PPC campaigns falling victim to common keyword research mistakes? Take a look as we detail the simple but costly errors your business could be making. One of the first steps in any paid advertising strategy is keyword research. It can seem really simple to do at first. You find a keyword tool (like Google Keyword Planner) and you enter in search terms you think your target audience

Understanding the Basics of Remarketing Lists for Search Ads With the increasing personalisation of paid advertising, remarketing methods are becoming more popular and more important for businesses to reach their target audience. Display ads are usually the go-to method for remarketing past website visitors. Remarketing Lists for Search Ads are still overlooked and underused. In this guide, we will be detailing everything you need to know about Remarketing Lists for Search Ads, including what they