Why You Should Be Using PPC Reporting Software Reporting on PPC campaigns can be a lengthy task for many businesses. You may visit your Google Ads account with a certain intention (like looking at your ad spend) but quickly become lost in the plethora of metrics and end up stuck looking at the wrong data, wasting important time. Spreadsheets can be great for reporting. Particularly for tracking basic metrics and return on investment. But as
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“How Much Should My Google Ads Budget Be?” The answer to this question can be extremely varied. Take a look at our blog post as we detail some of the key considerations your businesses should be taking to decide how much money to put into your Google Ads budget. As the old saying goes, you have to spend money to make money. In pay-per-click marketing, your monthly and annual budget is a huge factor of
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Beginner’s Guide to A / B Testing for Landing Pages Many businesses just build a landing page based on assumptions about what they think will trigger a response from their audience. If you’re not A / B testing your landing pages, you run the risk of missing out on valuable leads and conversions. Yes, businesses can probably make an educated guess about what will resonate with their visitors. But they will never know what definitely
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