Should You Invest in Competitor Brand Bidding? Competitor brand bidding – healthy competition, a smart business step or a dangerous move? Take a look as we detail both sides of the story. Competitor brand bidding is perfectly acceptable according to Google Ads (and legal). Put plainly, competitor brand bidding is bidding on the brand terms of a competitor, so your ad appears on search results when their brand is entered by a user as a
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Instagram is Doubling Stories Ads Instagram has confirmed it will be testing back-to-back story ads from various brands. A spokesman from Facebook said, “We’re always testing new ad experiences on Instagram and want to learn how people and advertisers respond to this small test,”. The testing will take place to see whether back-to-back Stories ads from different advertisers’ providers a more seamless user experience and to gather feedback. For now, the experiment is only involving
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Debunking Google Ads Myths If you’ve never used Google Ads to generate traffic to your website, what’s holding you back? Do you fear the investment is not worth it? That it will cost an arm and a leg? Don’t be afraid of Google Ads – we’re going to be busting some common Google Ads myths. If you search for information on Google Ads online, it’s likely you’ll come across conflicting opinions about the platform as
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