Popular Spam Trigger Words to Help Your Email Campaigns Why are your campaigns getting tied up in spam filters? It could be because the words you are using in the subject line are spam trigger words. Your subject line can often make or break your campaign? Is it too pushy? Is it too vague? Too short? Too long? Is it engaging? Once you’ve decided on a compelling subject line, the worrying doesn’t stop there. Will it
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Beginner’s Guide to Google Data Studio Have you heard of Google Data Studio? What’s Google Data Studio? For those of you don’t already know, Google Data Studio is a dashboard and reporting tool, where users can easily use, customise and share their data. Users can turn their data into visually appealing, informative reports that can help to monitor KPIs and business objectives. It helps businesses to identify and share insights from their data, to improve
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Facebook Has Introduced a Brand Safety Certification for Facebook Marketing Partners Facebook announced they have launched a brand safety certification program for Facebook Marketing Partners. Double Verify, an ad measurement platform, and OpenSlate, a video content rating platform for marketers, are the first two companies to be certified by their new Brand Safety capability of the Facebook Marketing Partners (FMP) program. The new capability will see advertisers review content options and have greater control of
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