Beginner’s Guide to Google Data Studio Have you heard of Google Data Studio? What’s Google Data Studio? For those of you don’t already know, Google Data Studio is a dashboard and reporting tool, where users can easily use, customise and share their data. Users can turn their data into visually appealing, informative reports that can help to monitor KPIs and business objectives. It helps businesses to identify and share insights from their data, to improve

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Brand Safety Certification

Facebook Has Introduced a Brand Safety Certification for Facebook Marketing Partners Facebook announced they have launched a brand safety certification program for Facebook Marketing Partners. Double Verify, an ad measurement platform, and OpenSlate, a video content rating platform for marketers, are the first two companies to be certified by their new Brand Safety capability of the Facebook Marketing Partners (FMP) program. The new capability will see advertisers review content options and have greater control of

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Shareable Content

Your Guide to Shareable Content What makes content shareable? Why do some of your Twitter posts get a few retweets, and some get no engagement at all? Creating shareable content is tricky – because sometimes you think a piece of content will be a huge success and it barely gets noticed. While shareable content is a challenge – the struggle is completely worth it. Creating shareable content can make or break your content marketing strategy.

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