Getting Started with Facebook Pixel If you advertise your business using Facebook ads – or if you’re thinking about doing so – then there’s one tool you should consider using, Facebook Pixel. Take a look as we explain all you need to know to get started with the analytics tool. What is Facebook Pixel? Facebook Pixel is an analytics tool that enables businesses to measure the effectiveness of their advertising by understanding the actions people
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Beginner’s Guide to Retargeting Ads Approximately 96% of visitors who come to your website are not ready to buy. Which means that you’ll be lucky to persuade around the remaining 4% of your website traffic to buy what you’re offering the first time they visit your website. That’s a large percentage of visitors that you’re missing out on. But there is a strategy you can utilise to bring back your past website visitors – run
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Advertising Your Business on Bing A big question when it comes to paid advertising is choosing where to spend your advertising budget. The usual answer is to spend all your money on Google Ads. But there is another valuable platform that businesses forget – Bing. So, the question we want to answer is, ‘Should businesses advertise on Bing?”. Bing often doesn’t get much attention because it’s just seen as ‘that other search engine’. While Google
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