How to Monitor and Improve Your Google Ads Metrics If you want to achieve your Google Ads goals, you will need to regularly review and refine your account’s performance. One way to do so is by monitoring and improving your Google Ads metrics. Monitoring your Google Ads metrics should be part of your regularly routine. With a tonne of information available for you to analyse – Google ads enables you to analyse campaigns, explore individual

Effective Tips to Increase Your Click Through Rate How do you get more clicks on PPC ads? This is a dilemma that every business struggles with. Luckily, there are experts like us who know how to drive traffic from your PPC ads and improve your click through rate! Your click through rate is one of the most important metrics you can measure during your paid advertising campaign. Why? Because the higher your click through rate,

Beginner’s Guide to A / B Testing for Paid Advertising The best practises for paid advertising are always evolving. It’s paramount that businesses evolve their approach too. The continuous process of optimisation should be built upon a firm framework of testing and experimenting with different ad copy and styles. A / B testing for paid advertising is relatively simple to other forms of experimenting, mostly because there are a limited number of things to test.