The Beginners Guide to Google’s Algorithm If your business has a website, you need to know about Google’s Algorithm, in this article, we will explore what Google’s Algorithm is and how it determines the ranking of your site pages. Why Google? Google is the dominant search engine. There are plenty of search engines, like Bing.com and Yahoo.com, but Google is leaps and bounds ahead of them in popularity. 1.17 billion people use Google Search, 77%

Setting Goals for SEO Before we delve into how to set your own SEO goals, let’s remind ourselves briefly what SEO is. What is SEO? SEO stands for search engine optimisation. Simply, SEO is just about ensuring a website can be found when a searcher uses words and phrases relevant to the sites offerings. SEO isn’t as complex as it may first appear, it just involves ensuring your target market can reach your site through