Learning the Basics of Google Market Finder
Looking to reach new markets and expand your business across the globe with Google Ads? Market Finder is the ultimate platform for brands to find potential customers abroad.
3.7 billion people around the world are online. For businesses big and small, there’s the opportunity to reach new customers across the globe through Google Ads.
What Is Google Ads?
Google Ads is a pay-per-click (PPC) advertising platform. Through Google Ads, you can create online ads to reach members of your target audience at the exact moment when they’re interested in the products and services that you offer.
It’s a product you can use to promote your business, help sell products or services, boost awareness and increase traffic to your website or landing page.
You can learn more about the basics of Google Ads through our detailed blog post: How Does Google Ads Work?
What is Google Market Finder?
It’s a free service, which can be used in collaboration with a Google Ads account, to help businesses spot new global markets, estimate likely demand and engage new people.
Its main purpose is to help businesses who are looking to expand abroad and offer their products and services to members of their target audience across the world.
One of the biggest challenges’ businesses must overcome when expanding to new countries is deciding which market they will be able to engage and how they can get the best return on investment. Reaching new global markets can run the risk of language barriers, localisation requirements and effective communication.
How Does Market Finder Work?
Market Finder is split into 3 stages:
- 1. Finding new opportunities
- 2. Planning operations
- 3. Marketing your business
To use the tool, businesses are asked to insert a URL to their website and Google pulls the category of the product or service that they offer. Based on the category, Market Finder will recommend markets based on the data from the website.
Then, the business can save up to 3 of Google’s suggested markets to put into a shortlist, which can be found through their Market Finder account. The suggested markets are based on a number of factors, including:
- – Volume of good searches per product / service
- – Average cost-per-click (CPC) for keywords
- – Annual gross domestic products (GDP) growth in each economy
How Google Market Finder Gives Businesses Global Opportunities
1. Market Finder Finds and Presents the Best Markets Tailored to Your Business
Using marketing insights that you provide; Google Market Finder suggests the best market across the globe for your business and offers insights you need to research and convert your next global market.
For example, valuable insights like your target audience’s interests, disposable income and their use of the internet helps Google to recommend the best audience for your business.
2. Helping You Prepare for the Next Step
Once you have found the market you want to reach, Google offer a range of tools, guides and resources to help navigate the next steps of the journey to converting your global market.
Google Market Finder can also prepare you for localisation, international payments and logistics.
3. Reaching Your New Targeted Global Market
With useful data and valuable insights, Google Market Finder will offer support in the areas like the following:
- – The best language to deliver ads in
- – The typical devices your global market use
- – The best way to grab your market’s attention
Google Market Finder offers a wealth of insightful information and data for businesses to grow and make informed decisions about the lengths their business can go to.
Market Finder is an excellent platform to influence decisions about your business – but it’s just information. For your Google Ads to work globally (and locally too), the account needs to be optimised and the knowledge sourced from Market Finder needs to be applied professionally to the Google Ads account.
If you need assistance deciding which markets to enter and how to engage a global audience, contact Different Gravy Digital for expert guidance.
Contact us today and see how we can help you succeed with advertising on Google. For a free no obligation consultation, get in touch using one of the following options:
Book a meeting: michaelgoldman.co.uk/
Telephone: 0161 706 0004