Getting Started With the Facebook Boost Post Feature

In this article, we will be detailing all you need to know about the Facebook boost post feature, including:

  • – The benefits of boosting your Facebook posts
  • – The key features to consider
  • – Top tips to boost your own posts

With the decline of organic reach on Facebook, are you really reaching enough of your target audience? The Facebook boost post feature can help you here – you simply pay to get your content seen by more people.

You probably know that Facebook’s Algorithm has decreased the organic reach for pages. So, to reach your full potential on Facebook, you need to consider spending some money on boosting your posts.

The Facebook boost post feature is available to anyone with a business page, it has the power to help you reach thousands of members of your target audience.

Facebook Boost Post Features

You can boost anything you want – if it’s abides by the social network’s community guidelines – whether it’s a call-to-action or an exciting announcement.

There are 3 key parts to the feature:

Audience: there are a range of parameters you can set, like age, location and those who have already shown interest in your Facebook page

Budget: you have complete control with the how much you spend daily

Duration: you decide how long you want your post to boost for, whether it’s only a day or a fixed period

Benefits of Using the Facebook Boost Post Feature

1. To Tackle Declining Organic Reach

Facebook’s ultimate goal is to “help people stay connected and bring us closer together with the people that matter to us.”

In a statement released last year, Mark Zuckerberg commented, “But recently we’ve gotten feedback from our community that public content — posts from businesses, brands and media — is crowding out the personal moments that lead us to connect more with each other.”

So, our news feeds are filled with content from friends and family, rather than brands and businesses. The Facebook Boost Post Feature is an excellent way to still feature on newsfeeds.

2. It’s Really Quick

Your boosted post will launch almost immediately. As soon as Facebook has approved the post you want to boost, it will start to reach your chosen audience.

3. Monitor Your Performance

You’re in complete control. And thanks to Facebook Insights, you’ll has access to useful data about the performance of your boosted post. You’ll see a summary of your …

  • – Reach
  • – Clicks
  • – Reactions
  • – Comments
  • – Shares

Top Tips to Boost Your Own Posts

  • Know your audience: consider creating your own business avatar to help
  • Make sure you have a goal: to help keep focused
  • Experiment with different ads: to compare what works best
  • Don’t run the same ad for too long: Facebook recommends at maximum one week

Boosting posts may result in a natural increase of your organic reach. It’s a quick way to improve your engagement and conversions, while sharing your brand with your target audience.